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190830t20191998mdua ob 001 0 eng d |
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|a P@U
|b eng
|e pn
|c P@U
|d OCLCO
|d OIP
|d OCL
|d UKAHL
|d OCLCO
|d OCLCQ
|d DXU
|d OCLCQ
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|a 9781421434193
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|a 1421434199
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|z 1421434172
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|a (OCoLC)1137749327
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|a n-us---
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|a HF5813.U6
|b L34 1998
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|a HCDD
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| 100 |
1 |
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|a Laird, Pamela Walker,
|d 1947-
|e author.
|1 https://id.oclc.org/worldcat/entity/E39PCjHMRFVkbW7b3KDKtH7Q9C
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| 245 |
1 |
0 |
|a Advertising Progress :
|b American Business and the Rise of Consumer Marketing /
|c Pamela Walker Laird.
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| 260 |
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|a Baltimore, Md :
|b The Johns Hopkins University Press,
|c 2019
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| 300 |
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|a 1 online resource (xiv, 479 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Studies in industry and society
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| 500 |
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|a The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.
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| 500 |
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|a Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
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| 500 |
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|a Originally published as Johns Hopkins Press in 1998.
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| 504 |
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|a Includes bibliographical references (pages 387-451) and index.
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| 505 |
0 |
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|g Part 1.
|t Production as Progress.
|g Ch. 1.
|t Marketing Problems and Advertising Methods as America Industrialized.
|g Ch. 2.
|t Owner-Manager Control of Advertising.
|g Ch. 3.
|t Printers, Advertisers, and Their Products.
|g Ch. 4.
|t Advertising Progress as a Measure of Worth --
|g part 2.
|t Specialization as Progress.
|g Ch. 5.
|t Early Advertising Specialists.
|g Ch. 6.
|t Competition and Control: Business Conditions and Marketing Practices.
|g Ch. 7.
|t The Competition to Modernize Advertising Services --
|g part 3.
|t Consumption as Progress.
|g Ch. 8.
|t Taking Advertisements toward Modernity.
|g Ch. 9.
|t Modernity and Success: Legitimating the Advertising Profession-I.
|g Ch. 10.
|t The Appropriation of Progress: Legitimating the Advertising Profession-II.
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| 520 |
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|a Contains primary source material.
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| 520 |
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|a The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
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| 588 |
0 |
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|a Print version record.
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| 650 |
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|a Advertising
|x Social aspects
|z United States
|x History.
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| 650 |
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0 |
|a Advertising
|z United States
|x History.
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| 650 |
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7 |
|a Advertising
|x Social aspects
|2 fast
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| 650 |
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|a Advertising
|2 fast
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| 651 |
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|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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| 655 |
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7 |
|a History
|2 fast
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| 758 |
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|i has work:
|a Advertising progress (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGr33Q8BHQQCbVTVKC7rFX
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 830 |
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|a Studies in industry and society.
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| 856 |
4 |
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|u https://muse.jhu.edu/book/72714
|y Click for online access
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| 903 |
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|a MUSE-OAEBOOKS
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| 994 |
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|a 92
|b HCD
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