Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference

Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal, Editors.

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regio...

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Bibliographic Details
Corporate Author: Eurasia Business and Economics Society. Conference
Other Authors: Bilgin, Mehmet Huseyin (Editor), Danis, Hakan (Editor), Demir, Ender (Editor), Ucal, Meltem S. (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, [2020]
Series:Eurasian studies in business and economics ; 12/2.
Subjects:
Motivation research (Marketing) > Congresses.
Management > Europe > Congresses.
Management > Asia > Congresses.
Tourism > Congresses.
Business enterprises > Finance > Congresses.
Customer relations > Management > Congresses.
Business enterprises > Finance
Customer relations > Management
Management
Motivation research (Marketing)
Tourism
Asia
Europe
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Online Access:Click for online access
Description
Summary:This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
Physical Description:1 online resource (XVII, 367 pages) : illustrations (some color)
ISBN:9783030350512
3030350517
3030350509
9783030350505
9783030350529
3030350525
9783030350536
3030350533
ISSN:2364-5067 ;
Source of Description, Etc. Note:Online resource; title from digital title page (viewed on April 30, 2020).

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