Touch : building your brand in the experience economy

Touch : building your brand in the experience economy / Jörg Dietzel.

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...

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Bibliographic Details
Main Author: Dietzel, Jörg, 1961- (Author)
Format: eBook
Language:English
Published: Singapore : Marshall Cavendish Business, [2020]
Subjects:
Branding (Marketing)
Advertising.
Communication in marketing.
branding.
Advertising
Communication in marketing
Online Access:Click for online access
Description
Summary:From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from t
Physical Description:1 online resource
ISBN:981486899X
9789814868990
Source of Description, Etc. Note:Online resource; title from digital title page (viewed on August 06, 2020).

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