Touch : building your brand in the experience economy

Touch : building your brand in the experience economy / Jörg Dietzel.

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...

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Bibliographic Details
Main Author: Dietzel, Jörg, 1961- (Author)
Format: eBook
Language:English
Published: Singapore : Marshall Cavendish Business, [2020]
Subjects:
Branding (Marketing)
Advertising.
Communication in marketing.
branding.
Advertising
Communication in marketing
Online Access:Click for online access
Table of Contents:
  • Introduction
  • CHAPTER 1 The Bespoke Experience
  • Chapter 2 The Social Experience
  • Chapter 3 The Event Experience
  • Chapter 4 The brick-and-mortar shop experience
  • Chapter 5 The Heritage Experience
  • Chapter 6 The Cultural Experience
  • Chapter 7 The Service Experience
  • Chapter 8 The Digital Experience
  • Chapter 9 The Overall brand experience
  • Chapter 10 Experiences and Cultural Moments
  • About the Author.

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