Sustainable luxury and craftsmanship / Miguel Ángel Gardetti, Ivan Coste-Manière, editors.

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not...

Full description

Saved in:
Bibliographic Details
Other Authors: Gardetti, Miguel Ángel, Coste-Manière, Ivan
Format: eBook
Language:English
Published: Singapore : Springer, ©2020.
Series:Environmental footprints and eco-design of products and processes.
Subjects:
Online Access:Click for online access
Table of Contents:
  • Intro
  • Preface
  • Contents
  • About the Editors
  • Jewellery Between Product and Experience: Luxury in the Twenty-First Century
  • 1 Luxury: From Preciousness to Awareness
  • 2 A Renewed Sustainable Tradition
  • 2.1 Respecting Diversity and Traditions
  • 2.2 Respecting People
  • 2.3 Respecting the Environment
  • 3 The Digital Shift: The Impact of Digital Technologies on Jewellery
  • 4 The Power of Communication: From Exclusivity to Inclusion
  • 4.1 Listening
  • 4.2 Mutual Interest
  • 4.3 Understanding and Acceptance
  • 4.4 Changing an Attitude
  • 5 Conclusions
  • Bibliography
  • Sustainable Luxury, Craftsmanship and Vicuna Poncho
  • 1 Sustainable Luxury, Craftsmanship and Handcrafted Quality
  • 1.1 Concepts and Thoughts
  • 2 The Poncho
  • 2.1 Introduction
  • 2.2 The Poncho: History and Cultural Value
  • 2.3 The Vicuña, A Sacred Animal
  • 3 The Vicuña Poncho of Cooperativa Mesa Local Laguna Blanca
  • 3.1 Laguna Blanca: What Is It? History
  • 3.2 The Experience in Cusco
  • 3.3 From the Heights of the Puna to New Mexico Collectors' Market
  • 3.4 Some Institutions and Organisations that Supported the Co-operative and Consolidated Its Entry into the International Market
  • 4 Sustainable Luxury and Indigenous Production
  • 4.1 Characteristics of the Social and Production Community Experience
  • 5 Some Considerations and Conclusions
  • References
  • Unwritten: The Implicit Luxury
  • 1 Introduction
  • 2 Khipu
  • 3 Bogolanfini
  • 4 Felt
  • 5 Why Non-verbal Textile Languages?
  • 6 How Can Ancestral Cultures and Unwritten Languages Inspire the New Concept of Luxury?
  • Bibliography
  • The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Products
  • 1 Defining Luxury
  • 2 Luxury Consumption: Personal Versus Interpersonal Motives
  • 3 The Luxury Dream and Scarcity
  • 4 Luxury and Sustainability
  • 5 The Growth of Luxury Market
  • 6 The Challenges Posed by Luxury Growth and the Resolutive Role of Art
  • 7 The "Art Infusion Effect"
  • 7.1 How Product Type and Price Affect the Art Infusion Effect
  • 7.2 Beyond Product Evaluation: How Art Affects Consumers' WTP and Brand Extendibility
  • 7.3 The Content-Independent Influence of Visual Art
  • 7.4 The Role of Art Saliency in the Art Infusion Effect
  • 8 A New Theoretical Model
  • 9 Empirical Study