Marketing in customer technology environments : prospective customers and magical worlds

Marketing in customer technology environments : prospective customers and magical worlds / Devanathan Sudharshan.

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Bibliographic Details
Main Author: Sudharshan, Devanathan (Author)
Format: eBook
Language:English
Published: Bingley : Emerald Group Publishing Limited, 2020.
Subjects:
Technological innovations > Marketing.
Virtual reality > Marketing.
Augmented reality > Marketing.
Internet of things > Marketing.
Home automation > Marketing.
New products > Marketing.
Internet > Technological innovations.
Wireless communication systems > Technological innovations.
Sales & marketing.
Business & Economics > E-Commerce > Digital Marketing.
Internet > Technological innovations
New products > Marketing
Technological innovations > Marketing
Wireless communication systems > Technological innovations
Online Access:Click for online access
Table of Contents:
  • Chapter 1: Introduction
  • Chapter 2: Customer information processing and decision making in CTEs
  • Chapter 3: Wonderment and magic
  • Chapter 4: Virtual reality
  • Chapter 5: Augmented reality
  • Chapter 6: Mixed reality
  • Chapter 7: Internet of everything
  • Chapter 8: Enabling technologies
  • Chapter 9: Conclusion.

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