It's logical : innovating profitable business models

It's logical : innovating profitable business models / Kaustubh Dhargalkar

The book aims at exploring how business model innovation can be achieved logically by focusing on the user.

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Bibliographic Details
Main Author:	Dhargalkar, Kaustubh (Author)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Sage Publications, 2020.
Subjects:	Business planning. Entrepreneurship. New business enterprises > Management. Industrial management > Evaluation. Sales management. Customer relations. Success in business. entrepreneurs. Business planning Customer relations Entrepreneurship Industrial management > Evaluation New business enterprises > Management Sales management Success in business
Online Access:	Click for online access

Table of Contents:

Cover
Contents
Foreword
Preface
Acknowledgements
Section 1 Innovation Beyond the Esoteric
Chapter 1 Looking Beyond Product Innovation
Chapter 2 Thou Shall Create Win-Win Situations
Section 2 The Logic, Not Magic, Behind Innovation
Chapter 3 Last Mile User Connect
Chapter 4 Train Your Mind on the User
Chapter 5 Don't Just Sell What You Make
Make What Might Sell!
Chapter 6 Gamifying User Research
Chapter 7 The Bull's-eye Question
Chapter 8 Memetics and User Psyche
Chapter 9 Three-Dimensional Ethnography
Section 3 Let Your Consumer Define Your Business
Chapter 10 Hitting the Nail on the Head: What Does the User Seek from You?
Section 4 Decoding the Neural Networks of an Innovator
Chapter 11 About DK
Chapter 12 DK's Dilemma
Section 5 Thinking Tools for the Business Innovator
Chapter 13 Scouring the Nooks and Crannies in the Ecosystem
Chapter 14 A Cheat Sheet to New Product Creation
Chapter 15 The Jigsaw: Actionable Steps for Creating Breakthroughs
Chapter 16 Suturing: The Common Sense behind Business Model Innovation
Epilogue
About the Author