Strategies for e-Business : concepts and cases on value creation and digital business transformation

Strategies for e-Business : concepts and cases on value creation and digital business transformation / Tawfik Jelassi, Francisco J. Martínez-López.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with p...

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Bibliographic Details
Main Author: Jelassi, Tawfik, 1957-
Other Authors: Martínez-López, Francisco J., 1960-
Format: eBook
Language:English
Published: Cham : Springer, 2020.
Edition:4th ed.
Series:Classroom companion. Business.
Subjects:
Electronic commerce.
Computers
Electronic commerce
Leadership
Sales management
Electronic books.
Online Access:Click for online access
Description
Summary:This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Physical Description:1 online resource
ISBN:9783030489502
3030489507
9783030489519
3030489515
9783030489526
3030489523
ISSN:2662-2866

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