Narrative organizations : making companies future proof by working with stories

Narrative organizations : making companies future proof by working with stories / Christine Erlach, Michael Müller.

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite...

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Bibliographic Details
Main Author: Erlach, Christine
Other Authors: Müller, Michael
Format: eBook
Language:English
German
Published: Berlin, Germany : Springer, 2020.
Series:Management for professionals.
Subjects:
Organizational behavior.
Corporate culture.
Storytelling.
Business strategy.
Communication studies.
Organizational theory & behaviour.
Public relations.
Business & Economics > Management.
Language Arts & Disciplines > Communication Studies.
Business & Economics > Strategic Planning.
Business & Economics > Public Relations.
Corporate culture
Organizational behavior
Storytelling
Online Access:Click for online access
Table of Contents:
  • Introduction: Storytelling, Storylistening, and the Stories About Your Boss
  • PART I: THE NARRATIVE SIDE OF ORGANIZATIONS
  • Stories: What Organizations Are Made Of
  • The Cartography of Narrative Organizations
  • Why the Future Belongs to Narratively Competent Organizations
  • INTERMEZZO: CLEARINGS IN THE JUNGLE OF NARRATIVE TERMS
  • PART II: CHANGE, TRANSFORMATION, AND RENEWAL
  • Rabbit Holes to Narrative Organizations
  • Narrative Interviews: The Big Stories
  • The Storylistening Workshop: Sharing Experiences
  • Event Curve: Identifying Central Experiences
  • Learning Histories: Learning from Multiple Perspectives
  • Core Story: Finding a Common Denominator
  • Case Study: Storytelling in the Press and Public Relations at Porsche AG
  • Narrative System Map: Analyzing the Culture of Organizations
  • Case Study: Narrative Knowledge Transfer with Leaving Experts
  • Actants: Establishing the Field of Relational Forces
  • Springboard Story: Using Stories to Win Over People
  • 90 Second Backstory: Saying a Lot in a Short Time
  • Working with Metaphors: Building Parallel Worlds
  • Case Study: Storytelling for Urban Development in Bad Bergzabern
  • Narrative Change Architecture: Making Change Accessible
  • Narrative Strategy Development: Narrating the Path toward the Future
  • Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf
  • Epilogue: Five First Steps to Become a Narrative Organization
  • The Elixir: Seven Classics on the Narrative Perspective.

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