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00000cam a2200000 i 4500 |
| 001 |
on1193112511 |
| 003 |
OCoLC |
| 005 |
20240909213021.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
200907s2020 sz a ob 001 0 eng d |
| 040 |
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|a YDX
|b eng
|e rda
|e pn
|c YDX
|d YDXIT
|d GW5XE
|d EBLCP
|d LQU
|d UPM
|d TEF
|d N$T
|d OCLCF
|d NLW
|d UKAHL
|d WAU
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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| 019 |
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|a 1194525350
|a 1197840010
|a 1198390315
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| 020 |
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|a 9783030539832
|q (electronic bk.)
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| 020 |
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|a 3030539830
|q (electronic bk.)
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| 020 |
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|z 3030539822
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| 020 |
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|z 9783030539825
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| 024 |
8 |
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|a 10.1007/978-3-030-53
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| 035 |
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|a (OCoLC)1193112511
|z (OCoLC)1194525350
|z (OCoLC)1197840010
|z (OCoLC)1198390315
|
| 050 |
|
4 |
|a HF5415.32
|b .K83 2020
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Küçük, S. Ümit,
|e author.
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| 245 |
1 |
0 |
|a Consumer voice :
|b the democratization of consumption markets in the digital age /
|c S. Umit Kucuk.
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| 264 |
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1 |
|a Cham, Switzerland :
|b Palgrave Macmillan,
|c [2020]
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| 300 |
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|a 1 online resource (xiii, 126 pages) :
|b illustrations (black and white)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Palgrave pivot
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.
|
| 588 |
0 |
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|a Online resource; title from digital title page (viewed on October 22, 2020).
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| 505 |
0 |
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|a Intro -- Introduction -- Contents -- List of Figures -- List of Tables -- 1 Voice -- Voice -- Silence -- Noise -- Physical vs Inner Voice -- References -- 2 Consumer Voice -- Evolution of Consumer Voice -- Production Era -- Sales Era -- Market Era -- The Internet Era -- Singularity Era -- References -- 3 Voicesumers -- Types of Voicesumers -- Boisterous: A Joyful Ride -- Vociferous: Imperial Has No Clothes -- Obstreperous: Twitter Tantrums -- Comparative Analysis of Voicesumers -- Operationalization of Voicesumers -- Audience -- Message -- Channel of Message -- References -- 4 How to Voice
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| 505 |
8 |
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|a Direct Consumer Voice -- Online Consumer Reviews and Ratings -- Indirect Consumer Voice -- e-WOM -- References -- 5 Voiceconomics -- The Value of Voice -- Quantity of Followers -- Quality of Voice -- Tone of Voice -- Consumer Voice Engagement -- References -- Conclusion -- Index
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| 650 |
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0 |
|a Consumer behavior.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Social media
|x Economic aspects.
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| 650 |
|
7 |
|a Sales & marketing.
|2 bicssc
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| 650 |
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7 |
|a Business & Economics
|x Consumer Behavior.
|2 bisacsh
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| 650 |
|
7 |
|a Business & Economics
|x Marketing
|x General.
|2 bisacsh
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| 650 |
|
7 |
|a Consumer behavior
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Social media
|x Economic aspects
|2 fast
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| 758 |
|
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|i has work:
|a Consumer voice (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCG4cvyxR7BmDK3yxqKmXBd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|z 3030539822
|z 9783030539825
|w (OCoLC)1159041474
|
| 830 |
|
0 |
|a Palgrave pivot.
|
| 856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-3-030-53983-2
|y Click for online access
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| 903 |
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|a SPRING-BUS2020
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| 994 |
|
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|a 92
|b HCD
|