Exporting : key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash

Exporting : key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash / Laurent Houlier and John Blaskey.

Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities. It addresses the fears and risks associated with exporting and reassures readers that international growth is available to an...

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Bibliographic Details
Main Authors: Houlier, Laurent (Author), Blaskey, John (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2020.
Edition:First edition.
Series:International business collection.
Subjects:
Export marketing > United States.
International business enterprises > United States > Management.
International trade.
Export marketing
International business enterprises > Management
International trade
United States
Online Access:Click for online access
Table of Contents:
  • Preface : What This Book Will Do for You
  • Chapter 1. Products and services: adapting for export markets
  • Chapter 2. Intellectual property (IP): protecting and leveraging brands
  • Chapter 3. Communication: bridging language and cultural gaps
  • Chapter 4. Tradeshows: optimizing and measuring performance
  • Chapter 5. B2B and D2C options: selecting sales channels
  • Chapter 6. Cashflow: balancing prudence and growth
  • Chapter 7. Culture and behavior: managing organizational disruption
  • The way forward: driving success.

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