Design thinking. Step fifteen : design the on-ramp / University of Virginia, Darden School of Business.
Design the On-Ramp is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How do you get new customers try it out and hopefully become a user? This five-minute video is part of...
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