Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

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Bibliographic Details
Main Author: Cheriet, Foued
Other Authors: Maurel, Carole, Amadieu, Paul, Hannin, Herve
Format: eBook
Language:English
Published: Newark : John Wiley & Sons, Incorporated, 2020.
Subjects:
Wine and wine making.
Wine industry.
Wine and wine making
Wine industry
Online Access:Click for online access
Table of Contents:
  • Cover
  • Title Page
  • Copyrigt Page
  • Contents
  • Foreword
  • Introduction: Specificities and Challenges
  • Part 1 Business Strategy Applied to Wine
  • Chaoter 1 Land Strategies and Installation in Viticulture
  • 1.1. Introduction
  • 1.2. Issues and legal forms of installation
  • 1.2.1. Issues of installation: the decline of the winegrowing population
  • 1.2.2. The legal forms of land and agricultural enterprises: from the individual to the collective
  • 1.2.3. The number of employees and the dynamics of company forms
  • 1.3. The price of vineyard land
  • 1.3.1. Market trends
  • 1.3.2. Understanding the price of vineyard land
  • 1.4. Regulations and installation aids
  • 1.4.1. Installation regulations
  • 1.4.2. Support for the installation of young farmers
  • 1.4.3. Organizations supporting installation
  • 1.4.4. Financial assistance for installation
  • 1.4.5. Financing the installation
  • 1.4.6. The GFV: the "Canada Dry" of crowdfunding?
  • 1.5. Land policy
  • 1.5.1. Land legislation
  • 1.5.2. SAFER in viticulture
  • 1.6. From planting rights to planting authorizations: the new constraints of the wine CMO
  • 1.6.1. Evolution of European regulations and misappropriation of reputation
  • 1.6.2. Range, limitation and misappropriation of reputation
  • 1.6.3. The Cognac controversy: legislative adjustment, limits and vultures
  • 1.7. What is a successful installation?
  • 1.8. Conclusion
  • 1.9. References
  • Chaoter 2 The French Vineyard in the Face of Climate Change: Developing an Adaptation Strategy Based on Prospective Scenarios
  • 2.1. Introduction
  • 2.2. The consequences of climate change for French viticulture
  • 2.3. A first step: an original prospective method
  • 2.3.1. Methodology
  • 2.3.2. Results: scenarios, from paths to adaptation strategies
  • 2.4. A second step: mobilizing professional actors towards strategic decisions and proposals for action
  • 2.4.1. Methodology
  • 2.4.2. Results achieved
  • 2.5. Applications and perspectives: from participatory science to action at several scales
  • towards the definition of a nationa
  • 2.6. Conclusion
  • 2.7. References
  • Chaoter 3 Coopetition in the Wine Sector
  • 3.1. Introduction
  • 3.2. History of coopetition in the wine sector
  • 3.2.1. Coopetition from the Sumerian period and during Antiquity
  • 3.2.2. The structuring of the wine sector in France
  • 3.2.3. Organizational innovations in the wine sector
  • 3.3. Illustrations of coopetition strategies in the wine sector
  • 3.3.1. Coopetition among the Pic Saint-Loup winegrowers
  • 3.3.2. The effects of coopetition on sustainable development: the cases of the Waipara cluster in New Zealand and of winegrowers
  • 3.3.3. International coopetition within major wine groups
  • 3.4. Conclusion
  • 3.5. References
  • Chaoter 4 Innovation in Small Wine Cooperatives

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