The value of luxury : an emerging perspective / Beata Stępień.

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with...

Full description

Saved in:
Bibliographic Details
Main Author: Stępień, Beata (Author)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2021]
Series:Palgrave advances in luxury.
Subjects:
Online Access:Click for online access