The business of choice : how human instinct influences everyone's decisions

The business of choice : how human instinct influences everyone's decisions / Matthew Willcox.

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own ma...

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Bibliographic Details
Main Author: Willcox, Matthew (Author)
Format: eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2020.
Edition:2nd ed.
Subjects:
Marketing > Psychological aspects.
Consumer behavior.
Consumer behavior
Marketing > Psychological aspects
Online Access:Click for online access
Description
Summary:In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (307 p.)
ISBN:9781839820700
1839820705
9781839820724
1839820721

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