Our future in public relations : a cautionary tale in three parts

Our future in public relations : a cautionary tale in three parts / Ken Kerrigan.

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder....

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Bibliographic Details
Main Author: Kerrigan, Ken (Author)
Format: eBook
Language:English
Published: Bingley, UK : Emerald Publishing, 2020.
Edition:First edition.
Subjects:
Public relations.
Mass media > Social aspects.
Fake news.
public relations.
Business & Economics, Public Relations.
Mass media > Social aspects
Fake news
Public relations
Online Access:Click for online access
Table of Contents:
  • Preface: Past Imperfect, Future Indicative Chapter 1: It's Deja Vu All Over Again
  • Chapter 2: Don't Worry You've Got Skills
  • Chapter 3: Bless Me Father for I Have Spinned
  • Chapter 4: Open for Business
  • Chapter 5: There's Something Happening Here
  • Chapter 6: The Dawning of a 'New PR'
  • Chapter 7: Just the Fax and Nothing But the Fax
  • Chapter 8: Nothing but a Bunch of Yahoos
  • Chapter 9: Do the Right Thing
  • Chapter 10: In God We Trust, All Others Pay Cash Epilogue: The Road Ahead.

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