Strategic Brand Management and Development Creating and Marketing Successful Brands.

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Bibliographic Details
Main Author:	Lalaounis, Sotiris T.
Format:	eBook
Language:	English
Published:	Milton : Taylor & Francis Group, 2020.
Subjects:	Branding (Marketing) Brand name products > Management. Product management. branding.
Online Access:	Click for online access

Description
Item Description:	Description based upon print version of record.
Physical Description:	1 online resource (369 p.)
ISBN:	9781000298185 1000298183

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