Our Master's Voice : Advertising / James Rorty, Jefferson Pooley.

""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when...

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Bibliographic Details
Main Author: Rorty, James, 1890-1973 (Author)
Other Authors: Pooley, Jefferson (Author of introduction, etc.)
Format: Electronic eBook
Language:English
Published: Bethlehem : Mediastudies.press, 2020.
Edition:Public domain edition.
Subjects:
Online Access:Click for online access

MARC

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245 1 0 |a Our Master's Voice :  |b Advertising /  |c James Rorty, Jefferson Pooley. 
250 |a Public domain edition. 
264 1 |a Bethlehem :  |b Mediastudies.press,  |c 2020. 
264 3 |a Baltimore, Md. :  |b Project MUSE,  |c 2020 
264 4 |c ©2020 
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520 |a ""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"--  |c Provided by publisher 
588 0 |a Print version record. 
650 7 |a Advertising & society.  |2 bicssc 
650 7 |a Communication studies.  |2 bicssc 
650 7 |a Advertising.  |2 bicssc 
700 1 |a Pooley, Jefferson,  |e author of introduction, etc. 
776 0 8 |i Print version:  |a Rorty, James, 1890-1973.  |t Our Master's Voice.  |b Public domain edition.  |d Bethlehem : Mediastudies.press, 2020  |w (DLC) 2020941776 
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