How people buy online : the psychology behind consumer behaviour

How people buy online : the psychology behind consumer behaviour / Seema Gupta.

A book that delves into human psychology to make sense of the world of marketing.

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Bibliographic Details
Main Author:	Gupta, Seema (Author)
Format:	eBook
Language:	English
Published:	New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:	Consumer behavior. Internet marketing. Marketing > Psychological aspects. Consumer behavior Internet marketing Marketing > Psychological aspects
Online Access:	Click for online access

Description
Summary:	A book that delves into human psychology to make sense of the world of marketing.
Physical Description:	1 online resource (285 pages)
ISBN:	9353887550 9789353887551 9789353887544 9353887542 9789354793066 9354793061
Source of Description, Etc. Note:	Online resource; title from digital title page (viewed on July 12, 2021).