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|a HCDD
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1 |
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|a Gupta, Seema.,
|e author.
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| 245 |
1 |
0 |
|a How people buy online :
|b the psychology behind consumer behaviour /
|c Seema Gupta.
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| 264 |
|
1 |
|a New Delhi ;
|a Thousand Oaks, California :
|b SAGE Publications,
|c 2021.
|
| 264 |
|
4 |
|c ©2021
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| 300 |
|
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|a 1 online resource (285 pages)
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|a text
|b txt
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0 |
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|a Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery
|
| 520 |
|
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|a A book that delves into human psychology to make sense of the world of marketing.
|
| 588 |
0 |
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|a Online resource; title from digital title page (viewed on July 12, 2021).
|
| 650 |
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0 |
|a Consumer behavior.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 650 |
|
7 |
|a Consumer behavior
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
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| 650 |
|
7 |
|a Marketing
|x Psychological aspects
|2 fast
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| 758 |
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|
|i has work:
|a How people buy online (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFM9J6b9DhhJjrdh6bjMrm
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a Gupta, Seema.
|t How People Buy Online).
|d New Delhi : SAGE Publications, ©2021
|z 9789353887537
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=6500040
|y Click for online access
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