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How people buy online :
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How people buy online : the psychology behind consumer behaviour / Seema Gupta.
A book that delves into human psychology to make sense of the world of marketing.
Saved in:
Bibliographic Details
Main Author:
Gupta, Seema
(Author)
Format:
eBook
Language:
English
Published:
New Delhi ; Thousand Oaks, California :
SAGE Publications,
2021.
Subjects:
Consumer behavior.
Internet marketing.
Marketing
>
Psychological aspects.
Consumer behavior
Internet marketing
Marketing
>
Psychological aspects
Online Access:
Click for online access
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Description
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