Fundraising principles for faculty and academic leaders

Fundraising principles for faculty and academic leaders / Aaron Conley, Genevieve G. Shaker.

This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors giving motivations, engagement...

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Bibliographic Details
Main Author: Conley, Aaron
Other Authors: Shaker, Genevieve G.
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, 2021.
Series:Philanthropy and education.
Subjects:
Educational fund raising > United States.
Educational fund raising
Recaptació de fons.
United States
Estats Units d'Amèrica.
Llibres electrònics.
Online Access:Click for online access
Table of Contents:
  • Intro
  • Preface
  • Contents
  • About the Authors
  • List of Figures
  • List of Tables
  • Part I Core Fundraising Concepts for the Non-fundraiser
  • 1 Fundraising for Academicians
  • Thinking Differently About Fundraising
  • Fundamental Giving Data and Resources to Know and Share
  • Giving USA
  • Voluntary Support of Education
  • NACUBO-TIAA Endowment Study
  • The Costly Obsession with Alumni Giving Participation
  • Conclusion
  • Actionable Strategies
  • Section I Case Study: A Culture of Philanthropy Catches up to a Top Business School
  • References
  • 2 Historical Perspectives on Academic Fundraising
  • Harvard and the First Fundraisers
  • Using Giving History in Storytelling
  • Conclusion
  • Actionable Strategies
  • References
  • 3 Language Matters
  • Development and Fundraising Are Not the Same Thing
  • Banned Words and Phrases
  • Stewardship: Saying "Thank You" Like You Mean It
  • Conclusion
  • Actionable Strategies
  • References
  • 4 Tenets of Operational Effectiveness
  • Building and Retaining an Advancement Team
  • Alumni Relations
  • Communications
  • Corporate Relations
  • Donor Relations/Stewardship
  • Foundation Relations
  • Internal Relations
  • Other Constituents
  • Annual Gifts
  • Major Gifts
  • Planned Gifts
  • Development as a Profession
  • Core Policies and Procedures
  • Prospect Management
  • Gift Proposals
  • Gift Acceptance
  • Ethical Fundraising
  • Conclusion
  • Actionable Strategies
  • References
  • Part II Research Insights to Drive Fundraising
  • 5 Understanding Donor Motivation
  • Giving Motives by Source: Individuals, Corporations, Foundations
  • Individuals
  • Corporations
  • Foundations
  • Other Organizations
  • The Imperative of Empathy
  • The Dangers of Thinking for the Donor
  • Conclusion
  • Actionable Strategies
  • Section II Case Study: One Donor, Two Naming Gifts: The Motives for Giving
  • Key Lessons
  • References
  • 6 Applying the Identification Model
  • Explaining the Identification Model
  • Applying the Identification Model
  • Discovering Hidden Networks
  • Conclusion
  • Actionable Strategies
  • References
  • 7 Engaging Potential Donors
  • The Major Gift Process
  • The Virtue of Patience
  • Conclusion
  • Actionable Strategies
  • References
  • Part III Operational Strategies and Tactics for the Academic Unit
  • 8 Narrow Your Universe
  • Finding More Needles in the Haystack
  • Building and Managing a Portfolio
  • Strategies for Meaningful Engagement
  • Reaching an Alumni Population at Large
  • Conclusion
  • Actionable Strategies
  • References
  • 9 The Annual Development Plan
  • Setting Priorities
  • Core Components of the Plan
  • Data Review
  • Priority Horizon
  • Priority Prospects
  • Other Considerations
  • Celebrating Success, Learning from Mistakes
  • Conclusion
  • Actionable Strategies
  • References
  • 10 Engaging Partners
  • Collaborating with Faculty
  • Utilizing the President, Provost, and Governing Board
  • Presidents
  • Provosts
  • Governing Boards

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