The marketing of children's toys : critical perspectives on children's consumer culture

The marketing of children's toys : critical perspectives on children's consumer culture / Rebecca C. Hains, Nancy A. Jennings, editors.

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing...

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Bibliographic Details
Other Authors: Hains, Rebecca C., 1976- (Editor), Jennings, Nancy A. (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2021]
Subjects:
Toys > Marketing > Social aspects.
Toys > Marketing
Online Access:Click for online access
Description
Summary:This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
Physical Description:1 online resource (xvii, 304 pages) : illustrations (black and white)
Bibliography:Includes bibliographical references and index.
ISBN:9783030628819
3030628817
Source of Description, Etc. Note:Online resource; title from digital title page (viewed on April 19, 2021).

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