|
|
|
|
LEADER |
00000cam a2200000 i 4500 |
001 |
on1244536830 |
003 |
OCoLC |
005 |
20241006213017.0 |
006 |
m o d |
007 |
cr cn||||||||| |
008 |
210402s2021 sz a ob 001 0 eng d |
040 |
|
|
|a YDX
|b eng
|e rda
|e pn
|c YDX
|d YDX
|d OCLCO
|d GW5XE
|d EBLCP
|d UKMGB
|d N$T
|d UKAHL
|d WAU
|d VTU
|d OCLCQ
|d OCLCO
|d OCLCL
|d SXB
|d OCLCO
|
015 |
|
|
|a GBC144445
|2 bnb
|
016 |
7 |
|
|a 020136309
|2 Uk
|
019 |
|
|
|a 1244629126
|
020 |
|
|
|a 9783030628819
|q (electronic bk.)
|
020 |
|
|
|a 3030628817
|q (electronic bk.)
|
020 |
|
|
|z 3030628809
|
020 |
|
|
|z 9783030628802
|
024 |
7 |
|
|a 10.1007/978-3-030-62881-9
|2 doi
|
035 |
|
|
|a (OCoLC)1244536830
|z (OCoLC)1244629126
|
037 |
|
|
|a 9783030628819
|b Springer Nature
|
050 |
|
4 |
|a HD9993.T692
|b M37 2021
|
072 |
|
7 |
|a SOC047000
|2 bisacsh
|
049 |
|
|
|a HCDD
|
245 |
0 |
4 |
|a The marketing of children's toys :
|b critical perspectives on children's consumer culture /
|c Rebecca C. Hains, Nancy A. Jennings, editors.
|
264 |
|
1 |
|a Cham, Switzerland :
|b Palgrave Macmillan,
|c [2021]
|
300 |
|
|
|a 1 online resource (xvii, 304 pages) :
|b illustrations (black and white)
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a computer
|b c
|2 rdamedia
|
338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
504 |
|
|
|a Includes bibliographical references and index.
|
520 |
|
|
|a This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
|
588 |
0 |
|
|a Online resource; title from digital title page (viewed on April 19, 2021).
|
505 |
0 |
|
|a Critiquing children's consumer culture : an introduction to The marketing of children's toys -- Playing with fire : marketing youth toy and working firearms as social problem and social panacea -- Reclaiming the living room : the play value of grotesque toys -- Playing with minimalism : how parents are sold on high-end toys and childhood simplicity -- Imported toys in Indonesia : parental consumer literacy, purchasing decisions, and globalization -- Unwrapping toy TV : Ryan's world and the toy review genre's impact on children's culture -- Toys that train the tots : Fisher-Price's smart toys in the digital age -- Commodifying culture : Mattel's and Disney's marketing approaches to "Latinx" toys and media -- A toy for thoughtful parents : the rhetorical building blocks of LEGO's reputation -- "Smart is the new cool" : project MC² and the marketing of STEM lifestyles to tween girl -- Hacking girl power : GoldieBlox play sets and material rhetoric -- Toy discourses and gendered roles in "the most gender equal country in the world" : a critical cultural analysis of Norwegian toy catalogues from 2011 to 2018 -- Unpacking Logan : the construction of masculinity in the American Girl boy doll -- The politics of Barbie's curvy new body : marketing Mattel's fashionistas line
|
650 |
|
0 |
|a Toys
|x Marketing
|x Social aspects.
|
650 |
|
7 |
|a Toys
|x Marketing
|2 fast
|
700 |
1 |
|
|a Hains, Rebecca C.,
|d 1976-
|e editor.
|1 https://id.oclc.org/worldcat/entity/E39PCjyMjTJbbvv4PQyY6J4P43
|
700 |
1 |
|
|a Jennings, Nancy A.,
|e editor.
|1 https://id.oclc.org/worldcat/entity/E39PCjrJdKhRDWJF4Vtw9PwHmd
|
758 |
|
|
|i has work:
|a The marketing of children's toys (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFxBByTt3Kk9X88mXJV4md
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|t Marketing of children's toys.
|d Basingstoke : Palgrave Macmillan, 2021
|z 3030628809
|z 9783030628802
|w (OCoLC)1246540253
|
856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-3-030-62881-9
|y Click for online access
|
903 |
|
|
|a SPRING-LIT2021
|
994 |
|
|
|a 92
|b HCD
|