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20241006213017.0 |
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210402s2021 sz a ob 001 0 eng d |
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|b eng
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|a GBC144445
|2 bnb
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|a 020136309
|2 Uk
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|a 1244629126
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|a 9783030628819
|q (electronic bk.)
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|a 3030628817
|q (electronic bk.)
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|z 3030628809
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|z 9783030628802
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| 024 |
7 |
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|a 10.1007/978-3-030-62881-9
|2 doi
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| 035 |
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|a (OCoLC)1244536830
|z (OCoLC)1244629126
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| 037 |
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|a 9783030628819
|b Springer Nature
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4 |
|a HD9993.T692
|b M37 2021
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| 072 |
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7 |
|a SOC047000
|2 bisacsh
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| 049 |
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|a HCDD
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| 245 |
0 |
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|a The marketing of children's toys :
|b critical perspectives on children's consumer culture /
|c Rebecca C. Hains, Nancy A. Jennings, editors.
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| 264 |
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1 |
|a Cham, Switzerland :
|b Palgrave Macmillan,
|c [2021]
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| 300 |
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|a 1 online resource (xvii, 304 pages) :
|b illustrations (black and white)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
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| 588 |
0 |
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|a Online resource; title from digital title page (viewed on April 19, 2021).
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| 505 |
0 |
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|a Critiquing children's consumer culture : an introduction to The marketing of children's toys -- Playing with fire : marketing youth toy and working firearms as social problem and social panacea -- Reclaiming the living room : the play value of grotesque toys -- Playing with minimalism : how parents are sold on high-end toys and childhood simplicity -- Imported toys in Indonesia : parental consumer literacy, purchasing decisions, and globalization -- Unwrapping toy TV : Ryan's world and the toy review genre's impact on children's culture -- Toys that train the tots : Fisher-Price's smart toys in the digital age -- Commodifying culture : Mattel's and Disney's marketing approaches to "Latinx" toys and media -- A toy for thoughtful parents : the rhetorical building blocks of LEGO's reputation -- "Smart is the new cool" : project MC² and the marketing of STEM lifestyles to tween girl -- Hacking girl power : GoldieBlox play sets and material rhetoric -- Toy discourses and gendered roles in "the most gender equal country in the world" : a critical cultural analysis of Norwegian toy catalogues from 2011 to 2018 -- Unpacking Logan : the construction of masculinity in the American Girl boy doll -- The politics of Barbie's curvy new body : marketing Mattel's fashionistas line
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| 650 |
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0 |
|a Toys
|x Marketing
|x Social aspects.
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| 650 |
|
7 |
|a Toys
|x Marketing
|2 fast
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| 700 |
1 |
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|a Hains, Rebecca C.,
|d 1976-
|e editor.
|1 https://id.oclc.org/worldcat/entity/E39PCjyMjTJbbvv4PQyY6J4P43
|
| 700 |
1 |
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|a Jennings, Nancy A.,
|e editor.
|1 https://id.oclc.org/worldcat/entity/E39PCjrJdKhRDWJF4Vtw9PwHmd
|
| 758 |
|
|
|i has work:
|a The marketing of children's toys (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFxBByTt3Kk9X88mXJV4md
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|t Marketing of children's toys.
|d Basingstoke : Palgrave Macmillan, 2021
|z 3030628809
|z 9783030628802
|w (OCoLC)1246540253
|
| 856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-3-030-62881-9
|y Click for online access
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| 903 |
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|a SPRING-LIT2021
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| 994 |
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|a 92
|b HCD
|