The marketing of children's toys : critical perspectives on children's consumer culture / Rebecca C. Hains, Nancy A. Jennings, editors.

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing...

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Bibliographic Details
Other Authors: Hains, Rebecca C., 1976- (Editor), Jennings, Nancy A. (Editor)
Format: eBook
Published: Cham, Switzerland : Palgrave Macmillan, [2021]
Online Access:Click for online access