The corporate newsroom : steering companies efficiently through communication

The corporate newsroom : steering companies efficiently through communication / Christoph Moss, editor.

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication a...

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Bibliographic Details
Other Authors: Moss, Christoph (Editor)
Format: eBook
Language:English
German
Published: Cham : Springer, [2021]
Series:Management for professionals.
Subjects:
Communication in organizations.
Communication > Management.
Public relations.
Journalism > Communication.
News agencies > Communication.
public relations.
Communication in organizations
Communication > Management
Public relations
Online Access:Click for online access
Table of Contents:
  • "There will never be a Newsroom."
  • The discussion
  • Part I: Theoretical basics
  • Integrated Communication in the Corporate Newsroom as a contribution to enterprise value
  • The journalistic Newsroom as a blueprint for corporate communications
  • The Corporate Newsroom model
  • Strategic Content Marketing in the Corporate Newsroom
  • Efficiency and effectiveness: Controlling in the Corporate Newsroom
  • The dissemination of Corporate Newsrooms in practice: empirical studies
  • The Digital Shop Window: The Social Media Newsroom as a Communicative Hub
  • Part II: Case studies
  • Case study DATEV: The introduction of a Corporate Newsroom as a change project
  • Case study Dutch National Police: Building trust with a Corporate Newsroom
  • Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom
  • Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation
  • The Authors.

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