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on1249470453 |
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OCoLC |
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20240909213021.0 |
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210501s2021 xx o ||| 0 eng d |
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|a EBLCP
|b eng
|c EBLCP
|d TSC
|d OCLCF
|d OCLCQ
|d OCLCO
|d REDDC
|d OCLCL
|d UEJ
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| 019 |
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|a 1351542930
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|a 9781119699385
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|a 111969938X
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|a (OCoLC)1249470453
|z (OCoLC)1351542930
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| 050 |
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4 |
|a QA76.9.H85
|b .M377 2021
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Marr, Bernard.
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| 245 |
1 |
0 |
|a Extended Reality in Practice
|h [electronic resource] :
|b 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society.
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| 260 |
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|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2021.
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| 300 |
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|a 1 online resource (272 p.)
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| 500 |
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|a Description based upon print version of record.
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0 |
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|a Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Why Xr Is a Trend on the Rise -- Why This Book, and Why Now? -- In the pandemic, our lives moved further online -- Work, as we know it, may never be the same -- Evolving relationships with customers -- A "perfect storm" of technology -- Introducing the Extended Reality Spectrum -- The Incredible (And Very Real) Possibilities of XR -- Key Takeaways -- Endnote -- Chapter 1 What Is Extended Reality? -- A Word About XR Definitions -- Remember, XR is a spectrum -- XR technology is constantly evolving
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|a Augmented Reality: The Most Accessible of the XR Technologies -- What is AR? -- How does AR work? -- Stepping into a More Immersive Environment with Virtual Reality -- What is VR? -- How does VR work? The super-quick version -- Merging the Real and Digital Worlds with Mixed (Hybrid) Reality -- What is MR? -- How does MR work? -- Where Is XR Technology Heading? -- Key Takeaways -- Endnotes -- Chapter 2 The Amazing Evolution of XR: A Brief History -- Tracing the XR Timeline -- The 1800s: A critical discovery -- The early 1900s: Forecasting the future of VR
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|a The 1950s, 1960s and 1970s: The first VR and AR experiences -- The 1980s, 1990s and 2000s: Gaming adopts VR -- 2010 to 2020: XR technologies gain momentum -- Rapid Evolutions in XR Hardware -- VR equipment -- AR apps and glasses -- Other types of XR displays -- An Evolution Fueled By Other Tech Trends -- Key Takeaways -- Chapter 3 Challenges with XR -- Legal and Moral Concerns -- Can a virtual act be a crime? -- Murky moral practices -- Access for the few, not the many? -- Privacy and Security Concerns -- Taking the term "personal data" to a new level -- It's in your eyes
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|a The risk of identity hacking -- Health Concerns -- Introducing the VR hangover -- Post-VR sadness -- Cyber-addiction -- The Need for Responsible XR -- Key Takeaways -- Endnotes -- Chapter 4 XR in Everyday Life and Business -- XR in Everyday Life -- AR apps are everywhere -- Social media heads in a more immersive direction -- Improving the dating experience -- Bringing news, history and world issues to life -- And, finally, some other examples from everyday life -- XR in the Workplace -- Enhancing various recruitment processes -- Making data analysis easier and more immersive
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|a Improving virtual meetings -- Transitioning to virtual trade shows -- Key Takeaways -- Endnotes -- Chapter 5 Customer Engagement and Retail -- Giving Customers More Immersive Experiences -- Foot Locker -- Burger King -- Red Bull -- LEGO -- Mercedes-Benz -- One Aldwych Hotel -- Miller Lite -- Bombay Sapphire -- Living Wine Labels app -- Bringing Products to Life in Greater Detail -- Apple -- Asos -- Gap -- Sotheby's and virtual house tours -- Christie's -- Home Depot -- Ikea -- Target -- Wayfair -- Amazon -- Toyota -- A New Age of "Try Before You Buy" -- InkHunter -- Skin Motion Soundwave Tattoos
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| 500 |
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|a Warby Parker.
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| 650 |
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|a Mixed reality
|x Industrial applications.
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| 650 |
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|a Human-computer interaction.
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| 650 |
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7 |
|a Human-computer interaction
|2 fast
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| 758 |
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|i has work:
|a Extended reality in practice (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFVj8bmtcvjQCVyQQWBtrq
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Marr, Bernard
|t Extended Reality in Practice
|d Newark : John Wiley & Sons, Incorporated,c2021
|z 9781119695172
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=6577767
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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