Extended Reality in Practice 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society.

Extended Reality in Practice 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society.

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Bibliographic Details
Main Author: Marr, Bernard
Format: eBook
Language:English
Published: Newark : John Wiley & Sons, Incorporated, 2021.
Subjects:
Mixed reality > Industrial applications.
Human-computer interaction.
Human-computer interaction
Online Access:Click for online access
Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Introduction
  • Why Xr Is a Trend on the Rise
  • Why This Book, and Why Now?
  • In the pandemic, our lives moved further online
  • Work, as we know it, may never be the same
  • Evolving relationships with customers
  • A "perfect storm" of technology
  • Introducing the Extended Reality Spectrum
  • The Incredible (And Very Real) Possibilities of XR
  • Key Takeaways
  • Endnote
  • Chapter 1 What Is Extended Reality?
  • A Word About XR Definitions
  • Remember, XR is a spectrum
  • XR technology is constantly evolving
  • Augmented Reality: The Most Accessible of the XR Technologies
  • What is AR?
  • How does AR work?
  • Stepping into a More Immersive Environment with Virtual Reality
  • What is VR?
  • How does VR work? The super-quick version
  • Merging the Real and Digital Worlds with Mixed (Hybrid) Reality
  • What is MR?
  • How does MR work?
  • Where Is XR Technology Heading?
  • Key Takeaways
  • Endnotes
  • Chapter 2 The Amazing Evolution of XR: A Brief History
  • Tracing the XR Timeline
  • The 1800s: A critical discovery
  • The early 1900s: Forecasting the future of VR
  • The 1950s, 1960s and 1970s: The first VR and AR experiences
  • The 1980s, 1990s and 2000s: Gaming adopts VR
  • 2010 to 2020: XR technologies gain momentum
  • Rapid Evolutions in XR Hardware
  • VR equipment
  • AR apps and glasses
  • Other types of XR displays
  • An Evolution Fueled By Other Tech Trends
  • Key Takeaways
  • Chapter 3 Challenges with XR
  • Legal and Moral Concerns
  • Can a virtual act be a crime?
  • Murky moral practices
  • Access for the few, not the many?
  • Privacy and Security Concerns
  • Taking the term "personal data" to a new level
  • It's in your eyes
  • The risk of identity hacking
  • Health Concerns
  • Introducing the VR hangover
  • Post-VR sadness
  • Cyber-addiction
  • The Need for Responsible XR
  • Key Takeaways
  • Endnotes
  • Chapter 4 XR in Everyday Life and Business
  • XR in Everyday Life
  • AR apps are everywhere
  • Social media heads in a more immersive direction
  • Improving the dating experience
  • Bringing news, history and world issues to life
  • And, finally, some other examples from everyday life
  • XR in the Workplace
  • Enhancing various recruitment processes
  • Making data analysis easier and more immersive
  • Improving virtual meetings
  • Transitioning to virtual trade shows
  • Key Takeaways
  • Endnotes
  • Chapter 5 Customer Engagement and Retail
  • Giving Customers More Immersive Experiences
  • Foot Locker
  • Burger King
  • Red Bull
  • LEGO
  • Mercedes-Benz
  • One Aldwych Hotel
  • Miller Lite
  • Bombay Sapphire
  • Living Wine Labels app
  • Bringing Products to Life in Greater Detail
  • Apple
  • Asos
  • Gap
  • Sotheby's and virtual house tours
  • Christie's
  • Home Depot
  • Ikea
  • Target
  • Wayfair
  • Amazon
  • Toyota
  • A New Age of "Try Before You Buy"
  • InkHunter
  • Skin Motion Soundwave Tattoos

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