Augmented reality and virtual reality : new trends in immersive technology / M. Claudia tom Dieck, Timothy H. Jung, Sandra M.C. Loureiro, editors.

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and vi...

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Bibliographic Details
Corporate Author: International Augmented Reality and Virtual Reality Conference Online
Other Authors: Dieck, M. Claudia tom, Jung, Timothy H., Loureiro, Sandra Maria Correia, 1967-
Format: eBook
Language:English
Published: Cham : Springer, 2021.
Series:Progress in IS.
Subjects:
Online Access:Click for online access

MARC

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245 1 0 |a Augmented reality and virtual reality :  |b new trends in immersive technology /  |c M. Claudia tom Dieck, Timothy H. Jung, Sandra M.C. Loureiro, editors. 
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490 1 |a Progress in IS 
505 0 |a How To Design Effective AR Retail Apps -- The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket -- User responses towards Augmented Reality face filters: Implications for social media and brands -- Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling -- Incorporation of augmented-reality technology into smartphone app for large-scale performance art -- Testing Mixed Reality Experiences and Visitors Behaviours in a Heritage Museum -- Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement -- Too real for comfort: Measuring Consumers Augmented Reality Information Privacy Concerns -- The Proteus Effect: How Avatars Influence Their Users Self-Perception and Behaviour -- Modifying the Technology Acceptance Model To Investigate Behavioural Intention To Use Augmented -- Using Virtual Reality as a form of Simulation in the context of Legal Education. 
520 |a This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. 
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650 0 |a Virtual reality  |v Congresses. 
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650 7 |a Virtual reality  |2 fast 
650 7 |a Realitat augmentada.  |2 thub 
650 7 |a Realitat virtual.  |2 thub 
655 7 |a proceedings (reports)  |2 aat 
655 7 |a Conference papers and proceedings  |2 fast 
655 7 |a Conference papers and proceedings.  |2 lcgft 
655 7 |a Actes de congrès.  |2 rvmgf 
655 7 |a Congressos.  |2 thub 
655 7 |a Llibres electrònics.  |2 thub 
700 1 |a Dieck, M. Claudia tom. 
700 1 |a Jung, Timothy H. 
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776 0 8 |i Print version:  |a Tom Dieck, M. Claudia.  |t Augmented Reality and Virtual Reality.  |d Cham : Springer International Publishing AG, ©2021  |z 9783030680855 
830 0 |a Progress in IS. 
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