Augmented reality and virtual reality : new trends in immersive technology

Augmented reality and virtual reality : new trends in immersive technology / M. Claudia tom Dieck, Timothy H. Jung, Sandra M.C. Loureiro, editors.

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and vi...

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Bibliographic Details
Corporate Author: International Augmented Reality and Virtual Reality Conference Online
Other Authors: Dieck, M. Claudia tom, Jung, Timothy H., Loureiro, Sandra Maria Correia, 1967-
Format: eBook
Language:English
Published: Cham : Springer, 2021.
Series:Progress in IS.
Subjects:
Augmented reality > Congresses.
Virtual reality > Congresses.
Augmented reality
Virtual reality
Realitat augmentada.
Realitat virtual.
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Congressos.
Llibres electrònics.
Online Access:Click for online access
Table of Contents:
  • How To Design Effective AR Retail Apps
  • The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket
  • User responses towards Augmented Reality face filters: Implications for social media and brands
  • Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling
  • Incorporation of augmented-reality technology into smartphone app for large-scale performance art
  • Testing Mixed Reality Experiences and Visitors Behaviours in a Heritage Museum
  • Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement
  • Too real for comfort: Measuring Consumers Augmented Reality Information Privacy Concerns
  • The Proteus Effect: How Avatars Influence Their Users Self-Perception and Behaviour
  • Modifying the Technology Acceptance Model To Investigate Behavioural Intention To Use Augmented
  • Using Virtual Reality as a form of Simulation in the context of Legal Education.

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