Engaging your Community through Active Strategic Marketing A practical guide for librarians and information professionals.

Engaging your Community through Active Strategic Marketing A practical guide for librarians and information professionals.

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Saved in:
Bibliographic Details
Main Author: Kendrick, Terry
Format: eBook
Language:English
Published: London : Facet Publishing, 2021.
Subjects:
Libraries > Marketing.
Libraries > Public relations.
Advertising > Libraries.
Library use studies.
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Library use studies
Online Access:Click for online access
Description
Summary:This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
Item Description:Description based upon print version of record.
Recommended reading.
Physical Description:1 online resource (228 p.)
ISBN:9781783305193
1783305193
9781783303854
1783303859

Similar Items