Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms

Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms / Katja Wagner.

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding busin...

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Bibliographic Details
Main Author:	Wagner, Katja (Author)
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, [2021]
Series:	Gabler research. Retailing and international marketing.
Subjects:	Consumer behavior. New products. Technological innovations. Electronic commerce. Anthropomorphism. anthropomorphism. Anthropomorphism Consumer behavior Electronic commerce New products Technological innovations
Online Access:	Click for online access

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