Big picture strategy : the six choices that will transform your business

Big picture strategy : the six choices that will transform your business / Marta Dapena-Barón.

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing...

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Bibliographic Details
Main Author: Dapena-Barón, Marta (Author)
Format: eBook
Language:English
Published: Newark : John Wiley & Sons, Incorporated, 2021.
Subjects:
Business planning.
Strategic planning.
Decision making.
decision making.
Business planning
Decision making
Strategic planning
Online Access:Click for online access
Table of Contents:
  • Your strategy, your choices
  • Four go-to-market strategies
  • Brands
  • The business category
  • Bodies: the customer focus
  • Customer beliefs
  • Behaviors: designing brand customer experiences
  • Benchmarks: learning from our work.

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