Advances in advertising research. (Vol. XI) : designing and communicating experience

Advances in advertising research. (Vol. XI) : designing and communicating experience / Martin K.J. Waiguny, Sara Rosengren, editors.

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising form...

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Bibliographic Details
Corporate Author: International Conference in Advertising
Other Authors: Waiguny, Martin K. J. (Editor), Rosengren, Sara (Editor)
Format: eBook
Language:English
Published: Wiesbaden : Springer Gabler, [2021]
Series:European Advertising Academy,
Subjects:
Advertising > Research > Congresses.
Advertising > Research
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Online Access:Click for online access

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