Political marketing and management in the 2020 New Zealand general election

Political marketing and management in the 2020 New Zealand general election / Edward Elder, Jennifer Lees-Marshment, editors.

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealands general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and...

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Bibliographic Details
Other Authors: Elder, Edward (Editor), Lees-Marshment, Jennifer (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2021.
Series:Palgrave studies in political marketing and management.
Subjects:
Political campaigns > New Zealand.
Elections > New Zealand.
Public relations and politics > New Zealand.
Campaign management > New Zealand.
Communication in politics > New Zealand.
Government publicity > New Zealand.
Campaign management
Communication in politics
Elections
Government publicity
Political campaigns
Public relations and politics
New Zealand
Online Access:Click for online access
Table of Contents:
  • Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020
  • Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership
  • Chapter 3. Labour and Nationals Market-Orientation in 2020
  • Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic
  • Chapter 5. Delivering in Government
  • Chapter 6. Targeting Party Policies and Target Demographics
  • Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media
  • Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives
  • Chapter 9. Conclusion.

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