Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data exam...
Full description
Saved in: