From me to we : how shared value can turn companies into engines of change

From me to we : how shared value can turn companies into engines of change / Ricardo Ernst, Jerry Haar.

Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on "giving back" or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value...

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Bibliographic Details
Main Authors: Ernst, Ricardo, 1959- (Author), Haar, Jerry, 1947- (Author)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, [2022]
Subjects:
Social responsibility of business.
Strategic planning.
Social responsibility of business
Strategic planning
Online Access:Click for online access
Table of Contents:
  • 1: Introduction
  • 2: The Quintet of M2W
  • 3: Shareholders vs. Stakeholders
  • 4: M2W and Globalization
  • 5: M2W and Competitiveness
  • 6: M2W and Government
  • 7: Fair Trade as an Illustration
  • 8: M2W and the Bottom of the Pyramid
  • 9: M2W and the Multinational Firm
  • 10: Implementing M2W in the Firm
  • 11: Conclusion.

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