Post-war industrial media culture in Sweden, 1945-1960 : new faces, new values / Mats Björkin.

During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organ...

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Bibliographic Details
Main Author: Björkin, Mats (Author)
Format: eBook
Language:English
Published: Amsterdam : Amsterdam University Press, [2022]
Series:Film culture in transition.
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Online Access:Click for online access

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