Green marketing in emerging economies : a communications perspective

Green marketing in emerging economies : a communications perspective / Emmanuel Mogaji [and five others], editors.

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green...

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Bibliographic Details
Other Authors:	Mogaji, Emmanuel (Editor)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2022]
Series:	Palgrave studies of marketing in emerging economies.
Subjects:	Green marketing > Developing countries. Sustainable development > Developing countries. Green marketing Sustainable development Developing countries
Online Access:	Click for online access

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