Applying predictive analytics : finding value in data

Applying predictive analytics : finding value in data / Richard V. McCarthy, Mary M. McCarthy, Wendy Ceccucci.

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner softw...

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Bibliographic Details
Main Author: McCarthy, Richard V.
Other Authors: McCarthy, Mary M. (College teacher), Ceccucci, Wendy
Format: eBook
Language:English
Published: Cham : Springer, 2021.
Edition:2nd ed.
Subjects:
Enterprise miner > Textbooks.
Enterprise miner
Data mining.
SAS (Computer program language)
Data mining
Electronic books.
Textbooks
Textbooks.
Online Access:Click for online access
Description
Summary:The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life examples of how business analytics have been used in various aspects of organizations to solve issues or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. The new edition includes chapters on clusters and associations and text mining to support predictive models. An additional case is also included that can be used with each chapter or as a semester project.
Physical Description:1 online resource (282 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9783030830700
3030830705
Source of Description, Etc. Note:Online resource; title from PDF title page (SpringerLink, viewed January 13, 2022).

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