An integrative guide to consumer neuroscience

An integrative guide to consumer neuroscience / Sven Braeutigam and Peter Kenning.

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emerge...

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Bibliographic Details
Main Authors: Braeutigam, Sven (Author), Kenning, Peter (Author)
Format: eBook
Language:English
Published: Oxford ; New York, NY : Oxford University Press, 2022.
Edition:First edition.
Subjects:
Consumers > Psychology.
Consumer behavior.
Neurosciences.
Marketing > Psychological aspects.
Consumer behavior
Consumers > Psychology
Marketing > Psychological aspects
Neurosciences
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