Digital business in Africa : social media and related technologies

Digital business in Africa : social media and related technologies / Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.

This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers...

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Bibliographic Details
Other Authors: Adeola, Ogechi (Editor), Hinson, Robert (Robert Ebo) (Editor), Edeh, Jude N. (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2022.
Series:Palgrave studies of marketing in emerging economies.
Subjects:
Internet marketing > Africa.
Electronic commerce > Africa.
Electronic commerce
Internet marketing
Africa
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