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|a 1338980156
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|a 10.1007/978-981-19-2180-3
|2 doi
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|z (OCoLC)1338980156
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|a HCDD
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|a The handbook of creativity and innovation in business :
|b a comprehensive toolkit of theory and practice for developing creative thinking skills /
|c Rouxelle de Villiers, editor.
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|a Singapore :
|b Springer,
|c 2022.
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| 300 |
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|a 1 online resource (458 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a Intro -- Preface: Creative Intelligence for Business Executives -- Reference -- How to Use This Book -- Contents -- Contributors -- Part I: The Philosophy, Physiology & Psychology of Creative Intelligence -- Chapter 1: A World of Creative Intelligence -- 1.1 The WHAT of Creative Thinking -- 1.1.1 The History of Human Creativity and the Context of Creative Progression -- 1.2 The WHO of Creative Thinking -- 1.2.1 WHO Are Genii? Who Do We Consider Creative? -- 1.2.2 Defining Creativity Across Multiple Domains and Diverse Individuals -- 1.2.3 Eight Intelligences -- 1.2.4 Definitions of Creativity
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|a 1.3 The HOW of Creative Thinking -- 1.3.1 How Do Humans Think Creatively? -- 1.3.2 The Heart and Mind of Creativity -- 1.3.3 Divergent Thinking -- 1.4 The WHY of Creative Thinking? -- 1.4.1 The Value and Purpose of Creative Thinking -- 1.4.2 Personal Benefits -- 1.4.3 Corporate Benefits -- 1.4.4 Societal Benefits -- 1.5 Conclusion -- CREATiViTY LABORatory -- Activity I: Eight Intelligences -- References -- Chapter 2: The Human Brain -- Cortex, Lobes, Neural Networks and Problem Solved! -- 2.1 Introduction -- 2.2 The (Creative) Brain -- 2.2.1 The Split Brain: -- Hemispheric Specialization
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|a 2.2.2 Prefrontal Cortex and Hippocampus -- 2.2.3 The Long and the Short of Memory -- 2.2.4 Neurons and How Ideas Jump Between Neural Pathways -- 2.3 Creative Intelligence vs Expertise -- 2.3.1 Brain Foods for Cognitive Health -- 2.3.2 Memory Mental Exercises: Perception & Perspectives -- 2.4 Memory Improvements -- 2.4.1 Memory Games and Vocabulary -- 2.4.2 Trudeau's Mega Memory Techniques -- 2.4.3 Tree Lists -- 2.4.4 Vivid Images Using Chaining -- 2.4.5 Peg Lists (Aka House & Body Pegs) -- 2.4.6 Da Vinci's Three-View Technique -- 2.4.7 Auto-Suggestion
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|a 2.5 Nature vs Nurture (Genetics vs Upbringing/Environment) -- 2.6 Conclusion -- CREATiViTY LABORatory -- Activity I: Auto-suggestions -- Activity II: Story-Telling & Visualization -- Activity III: Mental Categories -- Activity IV: Subconscious Trigger Technique -- Activity V: Focus and Memory -- Activity VI: How the brain works -- Activity VII: Memory Gym -- References -- Chapter 3: Creative Genii: Creative Intelligence, Insight and the Six Ps -- 3.1 Introduction -- 3.2 Focused and Unfocused Minds -- 3.2.1 Too Much Focus Is Not Always a Good Thing -- 3.3 Insight
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|a 3.4 Definitions Relating to the 4Ps: Person, Product, Problem, Process -- 3.4.1 Definitions Related to the Person (Genii) -- 3.4.2 Creativity as It Relates to the Problem -- 3.4.3 Definitions Related to the Process of Creative Thinking -- 3.4.4 Definitions Related to the Outcome or Product of Creativity -- 3.5 Conclusions About Creative Intelligence (CiQ) -- CREATiViTY LABORatory -- Activity I: Divergent Thinking -- Activity II: Domain Intelligence -- Activity III: Personal Development Plan -- Activity IV: Little and Big C Idea Generation Tool -- Activity V: Tinkertables -- References
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| 500 |
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|a Chapter 4: Thinking Modes and Techniques
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|a This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.
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| 500 |
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|a Includes index.
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|a Online resource; title from PDF title page (SpringerLink, viewed August 17, 2022).
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| 650 |
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|a Creative ability in business
|v Handbooks, manuals, etc.
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| 650 |
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|a Creative thinking
|v Handbooks, manuals, etc.
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| 650 |
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|a Creative ability in business
|2 fast
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|a Creative thinking
|2 fast
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|a Electronic books.
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| 655 |
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|a handbooks.
|2 aat
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| 655 |
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|a Handbooks and manuals
|2 fast
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|a Handbooks and manuals.
|2 lcgft
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|a Guides et manuels.
|2 rvmgf
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| 700 |
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|a De Villiers, Rouxelle,
|e editor.
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| 776 |
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|i Print version:
|a De Villiers, Rouxelle.
|t Handbook of Creativity and Innovation in Business.
|d Singapore : Springer, ©2022
|z 9789811921797
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| 856 |
4 |
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|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-981-19-2180-3
|y Click for online access
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| 903 |
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|a SPRING-BUS2022
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| 994 |
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|a 92
|b HCD
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