The handbook of creativity and innovation in business : a comprehensive toolkit of theory and practice for developing creative thinking skills

The handbook of creativity and innovation in business : a comprehensive toolkit of theory and practice for developing creative thinking skills / Rouxelle de Villiers, editor.

This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results....

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Bibliographic Details
Other Authors: De Villiers, Rouxelle (Editor)
Format: eBook
Language:English
Published: Singapore : Springer, 2022.
Subjects:
Creative ability in business > Handbooks, manuals, etc.
Creative thinking > Handbooks, manuals, etc.
Creative ability in business
Creative thinking
Electronic books.
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Online Access:Click for online access
Table of Contents:
  • Intro
  • Preface: Creative Intelligence for Business Executives
  • Reference
  • How to Use This Book
  • Contents
  • Contributors
  • Part I: The Philosophy, Physiology & Psychology of Creative Intelligence
  • Chapter 1: A World of Creative Intelligence
  • 1.1 The WHAT of Creative Thinking
  • 1.1.1 The History of Human Creativity and the Context of Creative Progression
  • 1.2 The WHO of Creative Thinking
  • 1.2.1 WHO Are Genii? Who Do We Consider Creative?
  • 1.2.2 Defining Creativity Across Multiple Domains and Diverse Individuals
  • 1.2.3 Eight Intelligences
  • 1.2.4 Definitions of Creativity
  • 1.3 The HOW of Creative Thinking
  • 1.3.1 How Do Humans Think Creatively?
  • 1.3.2 The Heart and Mind of Creativity
  • 1.3.3 Divergent Thinking
  • 1.4 The WHY of Creative Thinking?
  • 1.4.1 The Value and Purpose of Creative Thinking
  • 1.4.2 Personal Benefits
  • 1.4.3 Corporate Benefits
  • 1.4.4 Societal Benefits
  • 1.5 Conclusion
  • CREATiViTY LABORatory
  • Activity I: Eight Intelligences
  • References
  • Chapter 2: The Human Brain
  • Cortex, Lobes, Neural Networks and Problem Solved!
  • 2.1 Introduction
  • 2.2 The (Creative) Brain
  • 2.2.1 The Split Brain:
  • Hemispheric Specialization
  • 2.2.2 Prefrontal Cortex and Hippocampus
  • 2.2.3 The Long and the Short of Memory
  • 2.2.4 Neurons and How Ideas Jump Between Neural Pathways
  • 2.3 Creative Intelligence vs Expertise
  • 2.3.1 Brain Foods for Cognitive Health
  • 2.3.2 Memory Mental Exercises: Perception & Perspectives
  • 2.4 Memory Improvements
  • 2.4.1 Memory Games and Vocabulary
  • 2.4.2 Trudeau's Mega Memory Techniques
  • 2.4.3 Tree Lists
  • 2.4.4 Vivid Images Using Chaining
  • 2.4.5 Peg Lists (Aka House & Body Pegs)
  • 2.4.6 Da Vinci's Three-View Technique
  • 2.4.7 Auto-Suggestion
  • 2.5 Nature vs Nurture (Genetics vs Upbringing/Environment)
  • 2.6 Conclusion
  • CREATiViTY LABORatory
  • Activity I: Auto-suggestions
  • Activity II: Story-Telling & Visualization
  • Activity III: Mental Categories
  • Activity IV: Subconscious Trigger Technique
  • Activity V: Focus and Memory
  • Activity VI: How the brain works
  • Activity VII: Memory Gym
  • References
  • Chapter 3: Creative Genii: Creative Intelligence, Insight and the Six Ps
  • 3.1 Introduction
  • 3.2 Focused and Unfocused Minds
  • 3.2.1 Too Much Focus Is Not Always a Good Thing
  • 3.3 Insight
  • 3.4 Definitions Relating to the 4Ps: Person, Product, Problem, Process
  • 3.4.1 Definitions Related to the Person (Genii)
  • 3.4.2 Creativity as It Relates to the Problem
  • 3.4.3 Definitions Related to the Process of Creative Thinking
  • 3.4.4 Definitions Related to the Outcome or Product of Creativity
  • 3.5 Conclusions About Creative Intelligence (CiQ)
  • CREATiViTY LABORatory
  • Activity I: Divergent Thinking
  • Activity II: Domain Intelligence
  • Activity III: Personal Development Plan
  • Activity IV: Little and Big C Idea Generation Tool
  • Activity V: Tinkertables
  • References

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