In good conscience : do the right thing while building a profitable business

In good conscience : do the right thing while building a profitable business / Nicholas Ind, Oriol Iglesias.

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance th...

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Bibliographic Details
Main Authors: Ind, Nicholas (Author), Iglesias, Oriol (Author)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2022]
Subjects:
Social responsibility of business.
Corporate culture.
Branding (Marketing)
branding.
Corporate culture
Social responsibility of business
Online Access:Click for online access
Table of Contents:
  • 1 Introducing Conscience: The Structure of the Book
  • The Power of Conscience: From Wedgwood to Chocolonely
  • Becoming Conscientious
  • The Content
  • 2 What Is Conscience? And Why Does It Matter?
  • Defining Conscience
  • Where Conscience Goes Wrong
  • Why Conscience Matters
  • Conclusion
  • 3 The Business of Conscience
  • Soneva: Integrating Conscience
  • Sonevas Slow Life
  • Putting Conscience at the Core
  • The Attributes of a Business with a Conscience
  • Fair
  • Open
  • Responsible
  • Becoming a Business with a Conscience
  • Conclusion
  • 4 Building a Driving Conscience
  • The Corporate Purpose
  • Unilever and the Three Levels of Purpose
  • The Corporate Principles
  • The Benefits of a Driving Conscience
  • Driving Conscience
  • Uncovering the Corporate Heritage
  • Embracing Stakeholder Co-creation
  • Conclusion
  • 5 Embedding Conscience
  • Conscience as a Strategic Guide: La Casa de Carlota
  • Curating Conscience
  • How Oda Curates Conscience
  • How to Embed Conscience
  • Embedding Conscience in Value Creation Processes
  • Embedding Conscience into Targets and Metrics
  • Embedding Conscience into Culture
  • Conscience and Ecosystems of Change
  • The Power of Power with: Embedding Conscience Through Participation
  • Power with Diversity and Inclusion
  • HPs Commitment to Equality
  • Conclusion
  • 6 Fostering Conscientious Innovation
  • Bringing Rest to the World: Conscientious Innovation at Auping
  • Four Conscientious Innovation Strategies
  • Built to Last: Slow but Agile Business Models
  • Cowboys and Spaceships: Circular Business Models
  • Repair, Resale and Rental: Extending Business Models
  • Making Lives Better: Business Models with Social Impact
  • The Three Enablers of a Conscientious Innovation Strategy
  • Digitalization
  • Servitization
  • Co-creation
  • Conclusion
  • 7 Communicating and Demonstrating Conscience
  • Helping Stakeholders Make Good Choices
  • Know Your Audience
  • Own the Issue
  • Tell the Story
  • Using Conscience as a Differentiator
  • Conscientious Communication with Financial Audiences
  • Conclusion
  • 8 Leading with Conscience
  • Strategic Paradoxes and Leadership Styles
  • The Role of the Leader with a Conscience
  • The Traits of Leaders with a Conscience
  • How Can One Develop Leaders with a Conscience?
  • Going Beyond the Leader of the Moment
  • Conclusion
  • 9 Its Up to You
  • Taking Responsibility
  • Thinking Critically
  • Practising Transparency
  • Focusing on People
  • How to Think Different
  • Index.

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