Streaming and screen culture in Asia-Pacific / Louisa Mitchell, Michael Samuel, editors.

This book is an interdisciplinary collection exploring the impact of emergent technologies on the production, distribution and reception of media content in the Asia-Pacific region. Exploring case studies from China, Japan, South Korea, India, Thailand and Australia, as well as American co-productio...

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Bibliographic Details
Other Authors: Samuel, Michael (Editor), Mitchell, Louisa (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2022.
Subjects:
Online Access:Click for online access
Table of Contents:
  • Introduction
  • Part I Soft Power and Streaming Wars
  • KonMari to Queer Eye: Netflix, Soft Power, and the International Streaming Wars
  • Riding the Wavve: Platform Imperialism and South Korea's Streaming Market
  • Reconfiguring the K-Drama Business Model: The Co-production of Mr. Sunshine by Netflix and Studio Dragon
  • Short Video as Streaming Media: A Symbolic Expression of Chinese Compressed Modernity
  • Eastern Promise? Marco Polo and the Role of Medieval Drama in Netflix's Strategy for Development in East Asia
  • A New Kind of 2Getherness: Screening Thai Soft Power in Thai Boys Love (BL) Lakhon
  • Content Carnival? (Re)Viewing Representation, Indianness, and OTT Culture in India
  • Part II Streaming Technologies and Interactivity
  • An Engagement-Based Model: Chinese Online Video Streaming Services for Chinese Viewers
  • Chinese Otaku Culture and Alternative Public Spheres: A Study of Bullet Comments and Bilibili
  • How Much Does a Subtitle Say?: A Critical Reception Study of Chinese Television Dramas Streamed Overseas
  • Attaining #fame: Female Cover Musician's Self-Fashioning and Socio-musical Interactions with Live Stream Audiences in Chennai and Beyond
  • Part III Textual Analysis
  • She Eats Well: Exploring Power and Desire Through Food and Romance in Korean Dramas
  • The Cosmopolitics of Asian Magical Realism: Decentralisation and Localisation of Chinese Folklore in the Global Netflix Series The Ghost Bride
  • Sounding Local? The Use of Music in Original Australian Streaming Productions
  • Crunchyroll and the Webtoon-Image: Reterritorialising the Korean Digital Wave in Telecom Animation's Tower of God (2020) and MAPPA's The God of High School (2020)
  • Liminal Space Between Social Strata: Voice-Over Narration in The Great Buddha+
  • Correction to: Sounding Local? The Use of Music in Original Australian Streaming Productions
  • Index.