Technology advances and innovation in wine tourism : new managerial approaches and cases

Technology advances and innovation in wine tourism : new managerial approaches and cases / Marianna Sigala, Coralie Haller, editors.

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and...

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Bibliographic Details
Other Authors: Sigala, Marianna (Editor), Haller, Coralie (Editor)
Format: eBook
Language:English
Published: Singapore : Springer, [2023]
Subjects:
Wine tourism.
Tourism > Technological innovations.
Wine industry > Technological innovations.
Tourism > Technological innovations
Wine industry > Technological innovations
Wine tourism
Electronic books.
Online Access:Click for online access
Table of Contents:
  • Intro
  • Contents
  • List of Figures
  • List of Tables
  • Part I: Introduction
  • Thriving in Wine Tourism Through Technology and Innovation: A Survival or a Competitiveness Need?
  • Technology and Innovation: A Competitive Option or Survival Need?
  • Technological Advances Driving Transformation in Wine Tourism
  • Innovation Driving Transformation in Wine Tourism
  • The Aims, Structure and Content of the Book
  • Content of the Technology Section
  • Content of the Innovation Section
  • Concluding Remarks
  • References
  • Part II: Technology and Wine Tourism
  • Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden
  • Introduction
  • Conceptual Approaches for Studying the Use of Social Media
  • Literature Review: Social Media and Wine Tourism
  • The Study Context: Wine Tourism in Southern Sweden
  • Study Findings
  • Website Availability and Use of SM by Scanian Vineyards
  • The Use of SM and Websites to Promote Scanian Wine Tourism
  • Discussion and Implications of the Findings
  • Conclusions and Future Research
  • References
  • Social Media Influencers, Content and Tourism: A Study for the Swan Valley Wine Region
  • Introduction
  • Theoretical Background and Research Question
  • Research Questions
  • The Study Context
  • Study Methods
  • Sample
  • Data Collection
  • Analysis
  • Findings
  • Final Theme 1: General Use of Content Is Dynamic
  • Final Theme 2: Selective Content Can Motivate Response
  • Final Theme 3: Content Tailored to Social Media Platforms
  • Discussion and Contribution of the Findings
  • Contributions to Theory
  • Contributions to Practice
  • Conclusions and Ideas for Future Research
  • References
  • Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey
  • Introduction
  • Mobile Apps and Customer Value in (Wine) Tourism
  • Design Factors of Mobile Apps
  • A Framework for Designing a Mobile Wine Tourism App
  • Content
  • Functionality
  • Conclusions and Ideas for Future Research
  • References
  • Wine Tourists' Mobility Through Mobile Apps: A Lost Bet?
  • Introduction
  • Theoretical Background
  • Wine Tourism Mobility
  • The Wine Business Ecosystem (BE)
  • Role of Wine Ecosystem Intermediaries in Promoting the Destination Through Mobile Applications
  • The Research Gap and Questions to Address
  • The Context of the Study: The Alsace Wine Region and Digital Initiatives for Wine Tourism
  • Methodology
  • KUT'Zig: The Mobile Application That Facilitates Mobility
  • The History of LK Tours-EuropaTours
  • KUT'Zig - The Open-Top Bus on the Alsace Wine Road (Fig. 1)
  • Why a Shuttle at the Heart of the Wine Route?
  • The KUT'Zig Mobile Application: How Does It Work? (Fig. 2)
  • Analysis and Discussion of the Findings
  • User Experience of KUT'Zig

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