Customer success management : helping business customers achieve their goals

Customer success management : helping business customers achieve their goals / Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti.

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally a...

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Bibliographic Details
Main Authors: Kleinaltenkamp, Michael (Author), Prohl-Schwenke, Katharina (Author), Elgeti, Laura (Author)
Format: eBook
Language:English
Published: Cham : Springer, [2023]
Series:Management for professionals.
Subjects:
Customer relations > Management.
Customer services.
Success in business.
Customer relations > Management
Customer services
Success in business
Online Access:Click for online access

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