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Museum Growth Hacking
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Museum Growth Hacking Impact of Art Exhibitions, Museum Acquisitions and Art Market Sales.
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Bibliographic Details
Main Author:
Muchitsch, Yvonne
Format:
eBook
Language:
English
Published:
Göttingen :
Cuvillier Verlag,
2023.
Subjects:
Art
>
Marketing.
art market.
Online Access:
Click for online access
Holdings
Description
Table of Contents
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Table of Contents:
Intro
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
KURZZUSAMMENFASSUNG
EIDESSTATTLICHE VERSICHERUNG
CONTENTS
LIST OF ABBREVIATIONS
LIST OF FIGURES
xxiiiLIST OF TABLES
LIST OF ADDENDUM
Chapter 1 INTRODUCTION
1.1 What does Growth Hacking mean?
1.2 Development Art History and Economics
1.3 Linking Museum and Art Market
Chapter 2 DATA AND CHAPTER OVERVIEW
2.1 Core-Dataset
2.2 Chapter Overview
Chapter 3 MUSEUM SUPPORT IN THE FIELD OF MUSEUMRESEARCH: EVIDENCE FROM A UNIQUE MUSEUMSURVEY
3.1 Introduction
3.2 Data, Methodology and Empirical Results
3.3 Descriptive Statistics and Analyses
3.4 Discussion
3.5 Conclusion
Chapter 4 VISITORS, EXHIBITIONS AND MUSEUMSSTRATEGIES: EVIDENCE FROM MUSEUMS INGERMANY, SWITZERLAND AND AUSTRIA
4.1 Introduction
4.2 Data and Methodology
4.3 Summary Statistics and Analyses
4.4 Discussion
4.5 Conclusion
Chapter 5 ACQUISITION POLICIES OF EUROPEAN MUSEUMSCOMPARED TO TRANSACTIONS ON THEINTERNATIONAL ART MARKET
5.1 Introduction
5.2 Data and Methodology
5.3 Summary Statistics and Initial Analyses
5.4 Data Analyses and Results
Chapter 6 RELATIONSHIPS BETWEEN EUROPEAN MUSEUMACQUISITIONS AND THE INTERNATIONALART MARKET: INSIGHTS AND ANALYSES
6.1 Introduction
6.2 Previous Studies
6.3 Data and Methodology
6.4 Summary Statistics and Analyses
6.5 Discussion
6.6 Conclusion
Chapter 7 SUMMARY AND CONCLUDING REMARKS
7.1 Summary of the Results
7.2 Concluding Remarks
BIBLIOGRAPHY
APPENDIX
Appendix 1
Appendix 2
Appendix 3
Appendix 4
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