VBER 2022 : EU competition law for vertical agreements : digital, dual, exclusive and selective distribution plus franchising / Benedikt Rohrßen.

This book tackles the Vertical Block Exemption Regulation ("VBER"). The VBER 2022 is the new playbook in Europe for vertical agreements. Vertical agreements, i.e. between parties from different levels of the production or distribution chain, are ubiquitous in the EU economy. Vertical agree...

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Bibliographic Details
Main Author: Rohrssen, Benedikt
Format: eBook
Language:English
Published: Cham : Springer, 2023.
Series:Law for professionals.
Subjects:
Online Access:Click for online access

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100 1 |a Rohrssen, Benedikt. 
245 1 0 |a VBER 2022 :  |b EU competition law for vertical agreements : digital, dual, exclusive and selective distribution plus franchising /  |c Benedikt Rohrßen. 
260 |a Cham :  |b Springer,  |c 2023. 
300 |a 1 online resource 
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505 0 |a Intro -- Preface -- Contents -- About the Author -- Abbreviations -- List of Figures -- List of Tables -- 1: EU Competition Law at a Glance -- 1.1 Why EU Competition Law Matters -- 1.2 Where EU Competition Law Matters -- 1.2.1 European Union -- 1.2.2 European Economic Area -- 1.2.3 Parallel Application of EU and National Competition Laws -- 1.2.4 Switzerland -- Example -- Example -- Example -- Example -- Example -- Example -- Example -- 1.2.5 UK -- Pan-European Distribution Systems -- 1.2.6 Rest of the World -- Competition Compliance Checks 
505 8 |a 1.3 The Principle: Prohibition of Anti-competitive Agreements -- 1.4 Agreements Outside Article 101 TFEU -- 1.4.1 Agreements Between SME -- Competition Compliance for SMEs -- 1.4.2 Agreements of Only Local Effect -- 1.4.3 Agreements of Minor Importance -- 1.4.3.1 De Minimis Notice: Thresholds -- 1.4.3.2 The Market Definition Notice -- 1.4.4 Agreements Based on State Action -- 1.4.5 Agency Agreements -- Contract Drafting Advice -- Example -- 1.4.6 Intercompany Agreements -- Single Economic Unit -- 1.4.7 Agreements with Ancillary Restraints -- 1.4.8 Subcontracting Agreements 
505 8 |a 1.4.9 Selective Distribution Systems Complying with ``Metro ́́ -- 1.5 Block Exemptions as Safe Harbour -- 1.6 Outside the VBER: The Article 101(3) TFEU Exception -- Appendix: Test Scheme for Vertical Agreements Under Swiss Law -- References -- 2: VBER 2022: The Safe Harbour for Distribution Agreements -- The Basic Test of Exemption Under the VBER -- 2.1 Article 2 VBER: Exemption for Vertical Restraints -- 2.2 Structure, Definitions, and Players of the VBER -- 2.3 Exemption of Vertical Restraints: Principal Scope -- Example -- Example -- 2.4 Exemption of Vertical Restraints: Re-Exceptions/Limits 
505 8 |a 2.4.1 Agreements with Associations, Article 2(2) and Article 9 VBER -- 2.4.2 Agreements on Intellectual Property Rights, Article 2(3) VBER -- 2.4.3 Dual Distribution: Agreements of Competitors, Article 2(3) VBER -- 2.5 Information Exchange in Dual Distribution, Article 2(5) VBER -- 2.6 Hybrid Online Platforms, Article 2(6) VBER -- 2.7 Priority of other Block Exemption Regulations -- References -- 3: Articles 3 and 8 VBER: Market Share Thresholds -- 3.1 The Thresholds -- 3.2 How to Determine the Relevant Markets -- References -- 4: Article 4 VBER: Hardcore Restrictions-Black Clauses 
505 8 |a 4.1 How (Not) to Restrict the Buyerś Sale Price -- 4.1.1 Whatś New for Price Maintenance? -- 4.1.2 The Principle: RRP Yes, RPM and MAP No -- 4.1.3 The Exception: Short-Time Measures, Efficiency Gains -- Example -- 4.1.4 Special Case: Agency Agreements -- 4.1.5 Special Case: Fulfilment (Multi-Level Distribution) -- 4.1.6 Practical Tips for the Exchange on Pricing -- 4.2 Exclusive Distribution Systems -- 4.2.1 Whatś New for Exclusive Distribution? -- 4.2.2 Restricting Active Versus Passive Sales -- Example -- Example -- Example -- 4.2.3 Shared Exclusivity 
520 |a This book tackles the Vertical Block Exemption Regulation ("VBER"). The VBER 2022 is the new playbook in Europe for vertical agreements. Vertical agreements, i.e. between parties from different levels of the production or distribution chain, are ubiquitous in the EU economy. Vertical agreements which appreciably restrict competition are, in principle, void, and subject to fines. By exception, agreements may already fall outside the scope of competition law or may be exempt if their pro-competitive effects prevail. Whether they do or not requires an individual assessment of each agreement, with respective legal uncertainty. The VBER, however, is the shortcut to legally certain vertical agreements because it exempts groups of vertical agreements from the prohibition of anti-competitive agreements. It therefore builds the practical core of distribution law. Only understanding and implementing the VBER ensures a compliant distribution set-up. This goes for all kinds of vertical agreements, especially: digital, dual, exclusive and selective distribution plus franchise. The VBER 2022 is intended to take into account market developments, in particular the strong growth in e-commerce. Digitalisation has reinforced the trend toward verticalization and thus toward dual distribution. The VBER 2022 now "reboots" the existing playbook, making it fit for digital distribution. And this book shall help as a shortcut to understanding the VBER to quickly and easily pass the transition to the new rules. This book is written from the distribution / contract drafting perspective. It is born out of the authors practice as German attorney-at-law and partner in the international law firm Taylor Wessing. This book aims at providing private practitioners, in-house counsels as well as officers within authorities and judges practical guidance on the rebooted competition law regime in the European Union, including many examples of provisions to be used, especially in distribution and franchise agreements. It also tables and checklists for creating new and adapting existing agreements to the VBER. This book has been written while accompanying the reform discussions and the introduction of the VBER 2022 as an author, speaker and private practitioner. 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from PDF title page (SpringerLink, viewed September 13, 2023). 
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830 0 |a Law for professionals. 
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